Privacy policy

Last updated: March 2026

This Privacy Policy describes how The Ultimate Bracket (“we”, “our”, “us”) collects, uses, and discloses your personal information when you visit or make a purchase from theultimatebracket.com (the “Site”).

1. Information We Collect

Device Information

We automatically collect certain information about your device when you visit the Site, including:

Browser type and version
IP address
Time zone
Cookie data
Pages or products viewed
How you interact with the Site

Purpose:
To load the Site properly, improve performance, and analyze usage.

Source:
Automatically collected through cookies, log files, tags, and pixels.

Disclosure:
Shared with Shopify, our e‑commerce platform provider.

Order Information

When you make a purchase, we collect:

Name
Billing and shipping address
Email address
Phone number
Payment information (processed securely by Shopify and payment gateways; we do not store credit card numbers)

Purpose:
To process your order, arrange shipping, provide confirmations, communicate with you, and screen for fraud.

Source:
Provided directly by you.

Disclosure:
Shared with Shopify, payment processors (e.g., Shopify Payments, PayPal), and shipping partners (e.g., Canada Post, USPS, couriers).

Customer Support Information

If you contact us, we may collect:

Your name
Email address
Details of your inquiry

Purpose:
To provide customer support.

Source:
Provided directly by you.

Disclosure:
Not shared with third‑party support vendors at this time.

2. Minors

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided information, contact us to request deletion.

3. How We Use Personal Information

We use your information to:

Provide and fulfill orders
Process payments
Ship products
Communicate with you
Improve our Site and services
Prevent fraud
Send updates or marketing (only if you opt in)

4. Sharing Personal Information

We share your information with trusted service providers, including:

Shopify (store platform)
Payment processors (Shopify Payments, PayPal, etc.)
Shipping carriers (Canada Post, USPS, couriers)

We may also share information to comply with legal obligations or respond to lawful requests.

We do not sell personal information.

5. Behavioural Advertising (If Applicable)

We may use analytics tools (e.g., Shopify Analytics) to understand how customers use our Site.

We currently do not use third‑party remarketing or targeted advertising platforms such as Facebook Ads or Google Ads. If this changes, this policy will be updated.

6. Cookies

We use cookies to:

Enable core site functionality
Maintain your shopping cart
Improve site performance
Analyze traffic

You can manage cookies through your browser settings. Disabling cookies may affect site functionality.

7. Do Not Track

Because there is no industry standard for responding to Do Not Track signals, we do not alter our data practices when such signals are detected.

8. Data Retention

We retain order information for our records unless you request deletion, except where retention is required for legal, tax, or regulatory purposes.

9. Your Rights

For Canadian Residents (PIPEDA)

You have the right to:

Access your personal information
Request corrections
Withdraw consent (where applicable)
Request deletion

For U.S. Customers

We do not meet the thresholds requiring CCPA compliance and do not sell personal information. If this changes, we will update this policy.

For European Customers (If Applicable)

We do not actively target or market to the EU. However, if an EU resident purchases from us, GDPR rights apply, including access, correction, and erasure.

10. Changes to This Policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes. The “Last updated” date will be revised accordingly.

11. Contact Us

If you have questions, concerns, or complaints about our privacy practices, contact us:

Email: contact@theultimatebracket.com
Mail:
The Ultimate Bracket
18711 Glen Road
South Glengarry, ON
K0C 2J0
Canada